"Walk a mile in my shoes" was a popular song long ago which advocated that to understand someone else's point of view, try to see the world through their eyes. In running a day care, sometimes it helps if we stop and try to understand how your customers view you and view the experience they are having using your service. And, of course, the "customers " of your day care are the children who are in your care and the parents who entrust those little ones to you for several hours each day.
To us a day care is a place to work and a business. At the day care worker level, there is a joy in working with children but it's a job similar to teaching or other children related occupations. But to that child who shows up every day, this place is more than a day care, it is their second home. As such the priorities of a child in your dare care are no doubt much different the priorities you as the owner and operator of the day care or even your day care workers bring with them each morning. But the extent to which your customers, those children, feel that their priorities were met will be how much they report to their parents that they had a great day and want to go back again tomorrow.
To a child, there is a huge social value to coming to day care each day. Children love nothing more than to make new friends and participate in social events such as games and adventures. That is because a child spends very little time with people like them which is, of course, other children. So if they come to day care and they can make friends and enjoy activities that builds friendships with the other children, that makes all the difference to a child as to whether their day in day care was a good one or a terrible experience.
This little peek into the mind of a child can give you as the one who plans the day's event for those children a lot to think about. For one thing, getting the perspective that what these children think is important to your success could have a revolutionary effect on your business and your potential success. And just as importantly, knowing what are the values of the very young by looking at the world through their eyes can help you design programs and conduct your day care worker orientation to address the social needs of children deliberately.
Too often we as adults lecture children about getting along and making new friends but we don't create circumstances to make that possible. But a day care is the ideal situation to teach good social interaction skills and to create situations through games and activates that both encourages friendship and teamwork and allows plenty of time for those values to sprout and grow.
You are not required at your day care to have a curriculum. You dont have to teach reading, writing and arithmetic to continue to be chartered to do business year after year. But you literally have hours of time with these children that you can use to teach them how to create relationships with each other. Moreover, you can even begin to instill in them the ability to resolve problems and handle conflict by using creative games and activities that such skills are used in a play scenario. As the children play at becoming good social creatures, those skills will take root and make them good social creatures.
Circle time is a great setting to get all of the children into a social activity that is fun, happy and relaxed so even the shyest of child can enter in at their own pace and without being judged for being a little retiring. In the circle time setting, games, stories, role playing skits and other activities can be used that to the children are just another form of fun but you and your day care workers know it is being used to build social skills in the very young. And if you can instill strong social skills in those children, those will be skills that will continue to help them be successes throughout their lives. What a great way to use the hours you have with them in day care.
Whether its going on vacation or building a new business, before you start on any of life's adventures, you have to know what you must have. And starting your own day care is a great adventure because there is risk, there is excitement and there is opportunity for great success and victory. So the very first thing you will set about learning are the "must haves" of starting your own day care center. Once you have that list underway, you can fill in the blanks as you go and before long your day care business will be becoming a reality before your eyes. The list of "must haves" to get your day care started may become quite long and complicated. But to get the process started, below are five "must haves" that will make your top ten categories list to start looking into right away.
1. You must have a space.
The physical location of your future day care is going to have a big impact not only on how successful you will be but on how many children
you are going to be able to care for and on how life will go on in the facility each day. Its possible to start your day care in your home. But if you want to separate the idea of a day care from a babysitting service and if you want a facility that is professional and allows you a lot of options, finding your own space is crucial.
2. You must have the money.
Unless you are using your inheritance, you will need to seek out funding to get your new business going. Now this path is well worn by many a small business start up before you. You can get guidance from the small business association in town on how to write a business plan, how to project your market share, how to estimate expenses and forecast your earnings and profitability and how to approach a lender to secure the funds you need. All of this is not nearly as fun as taking care of children but the money will make it possible to have that fun and make a nice living while you do so. So give this part of your start up planning plenty of attention.
3. You must have your paperwork done.
Health and legal issues must be addressed before you can get licensed to run your own day care center. You can get the protocol for how to become licensed to legally take care of children from other day care owners who can help you understand the process. This is really a step you should take even before you plan your space or develop your budget because what is required of you by state and local authorities will drive many of the facilities and budget decisions. The first step is to get educated in what it is going to take to get the green light from the authorities to open your day care. And the second step is to get to a level of compliance that you can actually launch your new day care business.
4. You must have customers.
Market research, advertising and promotion are going to become much more meaningful terms to you now that you are a small business owner. The more you can do before you open your doors to recruit your first customers, the more successful you will be. But finding and keeping customers does not stop with just developing a contact list of parents who are waiting to become part of your day care community. It will be an ongoing quest to build references, network through your parent community to build your business and to use conventional promotion to keep a healthy and growing customer base for your day care coming in.
5. You must have love for children.
Between the time you start learning how to make your dream of owning your own day care and the moment that dream becomes a reality, you will transform from a dreamer into a well educated small business owner. But at the heart of why you do this at all is your love of children and your desire to make your living caring for them. Hold on to that ethic and your day care business will stay on track to fulfill that dream for you and for your employees.
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